Terms of Service

5. Advertising and Third-Party Services (Google AdSense)

This Site displays advertisements served by the Google AdSense programme, a third-party advertising service operated by Google LLC (“Google”). Google AdSense uses cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behaviour on this Site and across other websites on the internet. This information is used to serve advertisements that are relevant to your interests.

How advertising cookies work on this Site:

• Google and its certified advertising partners use cookies — including the DoubleClick cookie and other advertising identifiers — to serve ads based on your prior visits to this Site and other websites.
• Google and its partners may collect and use data about your visits to serve you personalised advertisements on other websites across the internet.
• Third-party vendors and ad networks that serve ads on this Site operate independently from The Plant Manual and are governed by their own respective privacy policies.

Your choices and opt-out rights:

• You may opt out of personalised advertising by visiting Google’s Ads Settings at https://adssettings.google.com.
• You may opt out of third-party vendor cookies for advertising by visiting the Network Advertising Initiative opt-out page at https://optout.networkadvertising.org.
• If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you will be presented with a Consent Management Platform (CMP) upon your first visit, allowing you to accept or reject non-essential advertising and analytics cookies before any such cookies are placed on your device.

We do not have direct control over the specific content of individual advertisements served by Google AdSense or any other third-party ad network. The appearance of an advertisement on this Site does not constitute an endorsement of the advertised product or service by The Plant Manual.

6. Affiliate Links and Commercial Relationships

The Plant Manual participates in affiliate marketing programmes, including the Amazon Services LLC Associates Programme and other third-party affiliate networks. This means that certain links on the Site are affiliate links. When you click on an affiliate link and subsequently make a purchase on the linked website, we may earn a small commission at no additional cost to you.

How we use affiliate links:

• Affiliate commissions help cover the costs of hosting, research, and content creation, allowing us to continue providing free, high-quality plant care guides.
• Affiliate links are clearly integrated into relevant content where we genuinely believe the linked product or tool adds value to the reader.
• We will never recommend a product solely because it offers a commission. Our editorial content, plant care advice, and product opinions are not influenced by affiliate relationships.

Disclosure and compliance:

• All affiliate relationships on this Site are disclosed in accordance with the United States Federal Trade Commission (FTC) Endorsement Guidelines (16 CFR Part 255), the UK Advertising Standards Authority (ASA) guidelines, and applicable European Union consumer protection directives.
• Individual articles that contain affiliate links will include a disclosure notice at or near the top of the page.

You are under no obligation to click on or purchase through any affiliate link. If you prefer not to use affiliate links, you can navigate directly to the retailer’s website independently.

7. Disclaimer of Warranties

The Site and all content published on it are provided strictly on an “as is” and “as available” basis, without warranties or representations of any kind, whether express, implied, or statutory. To the fullest extent permitted by applicable law, The Plant Manual expressly disclaims all warranties, including but not limited to:

• Implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
• Any warranty that the Site will be available, uninterrupted, timely, secure, or free from errors, viruses, or other harmful components.
• Any warranty that the information on the Site is accurate, complete, reliable, current, or suitable for any specific purpose.

Plant care is inherently variable. Outcomes depend on a wide range of environmental and biological factors — including light, humidity, temperature, soil composition, water quality, pest exposure, and the individual genetic health of a given plant. Information on this Site is based on general research and personal experience, and may not apply to your specific situation. Results are never guaranteed.

Content relating to plant toxicity and pet safety is provided for general informational purposes only and does not replace the advice of a licensed veterinarian. If you suspect your pet has ingested a toxic plant, contact your veterinarian or an emergency animal poison control service immediately.

8. Limitation of Liability

To the maximum extent permitted by applicable law — including Danish law and European Union consumer protection regulations — The Plant Manual, its operators (Joakim Becker and Emilie), contributors, affiliates, and partners shall not be held liable for any direct, indirect, incidental, special, consequential, exemplary, or punitive damages of any kind arising out of or in connection with:

• Your access to, use of, or inability to use the Site or any content published on it.
• Any errors, inaccuracies, or omissions in the content on the Site.
• Any actions taken or decisions made by you based on information found on the Site, including but not limited to plant loss, crop damage, property damage, pet health incidents, or personal injury.
• Any unauthorised access to or alteration of your data or transmissions.
• Any third-party content, products, or services accessed through links on this Site.

This limitation of liability applies regardless of the legal theory upon which the claim is based, whether in contract, tort (including negligence), strict liability, or otherwise, and even if The Plant Manual has been advised of the possibility of such damages. In jurisdictions where limitations of liability are not permitted to the full extent described above, our liability shall be limited to the maximum extent allowed by applicable law.

Your use of this Site and reliance on any information published on it is entirely at your own risk.

9. Privacy, Cookies and Data Protection

Your use of this Site is also governed by our Privacy Policy and Cookie Policy, both of which are incorporated into these Terms by reference. By using this Site, you acknowledge that you have read and understood those policies.

Data protection rights for EEA, UK, and Swiss residents:

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you are entitled to specific rights under the General Data Protection Regulation (GDPR) and applicable national data protection laws. These rights include but are not limited to:

• The right to access the personal data we hold about you.
• The right to rectify inaccurate or incomplete personal data.
• The right to request erasure of your personal data (“right to be forgotten”).
• The right to restrict or object to the processing of your personal data.
• The right to data portability — receiving your data in a structured, commonly used, and machine-readable format.
• The right to withdraw consent at any time, without affecting the lawfulness of processing that occurred prior to withdrawal.
• The right to lodge a complaint with your local data protection supervisory authority.

Cookie consent and the Consent Management Platform:

When you first visit this Site, you will be presented with a Consent Management Platform (CMP) that complies with the IAB Europe Transparency and Consent Framework (TCF). This CMP allows you to make informed choices about the use of non-essential cookies — including cookies used for advertising, analytics, and personalisation — before any such cookies are placed on your device. You may update or withdraw your cookie preferences at any time via the privacy settings accessible on the Site.

To exercise any of your data protection rights, or to make a data-related inquiry, please contact us at support@theplantmanual.com.

10. Do Not Sell My Personal Information (CCPA)

If you are a resident of California, United States, you may have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:

• Know what personal information is collected about you and how it is used.
• Request the deletion of your personal information.
• Opt out of the “sale” or “sharing” of your personal information.
• Not be discriminated against for exercising your privacy rights.

The Plant Manual does not sell your personal data in the traditional sense. However, the use of third-party advertising cookies — such as those placed by Google AdSense and its certified advertising partners — may constitute a “sale” or “sharing” of personal information under the CCPA’s broad legal definitions.

To opt out of the use of advertising cookies on this Site, you may:

• Adjust your cookie preferences through our Consent Management Platform (CMP), accessible via the privacy settings on the Site.
• Visit Google’s Ads Settings at https://adssettings.google.com to opt out of personalised advertising.
• Visit the Digital Advertising Alliance’s opt-out page at https://optout.aboutads.info.
• Contact us directly at support@theplantmanual.com with the subject line “CCPA Opt-Out Request.”

We will respond to all verified consumer requests within the timeframes required by applicable law.

11. External Links and Third-Party Websites

The Site may contain hyperlinks to third-party websites, resources, products, or services that are not owned or controlled by The Plant Manual. These links are provided for your convenience and informational purposes only.

We have no control over, and assume no responsibility for, the content, privacy policies, practices, or availability of any third-party website. The inclusion of a link on this Site does not imply endorsement, sponsorship, or recommendation of the linked website or its operators by The Plant Manual.

We strongly encourage you to review the terms of service and privacy policy of any third-party website you visit. You acknowledge and agree that The Plant Manual shall not be held responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of, or reliance on, any content, goods, or services available on or through any third-party website.

12. Termination

We reserve the right, at our sole discretion and without prior notice or liability, to restrict, suspend, or terminate your access to the Site — in whole or in part — for any reason, including but not limited to:

• Conduct that we reasonably believe violates these Terms or any applicable law.
• Behaviour that is harmful, threatening, or disruptive to other users, the Site, or third parties.
• Suspected unauthorised or fraudulent use of the Site.

Upon termination of your access, your right to use the Site will immediately cease. All provisions of these Terms that by their nature should survive termination shall remain in effect, including but not limited to intellectual property provisions, disclaimers of warranties, limitations of liability, and indemnification obligations.

13. Changes to These Terms

We reserve the right to update, revise, or modify these Terms of Service at any time and at our sole discretion. When we make changes, we will update the “Last Updated” date at the top of this page and post the revised Terms on the Site.

It is your responsibility to review these Terms periodically for any changes. Your continued use of the Site following the posting of revised Terms constitutes your acceptance of and agreement to those changes. If you do not agree with the revised Terms, you must stop using the Site.

For material changes that significantly affect your rights or obligations, we will make reasonable efforts to provide notice — such as a prominent notice on the Site or a notification to registered email subscribers — prior to the changes taking effect.

14. Governing Law and Jurisdiction

These Terms of Service, and any disputes arising out of or in connection with them or your use of the Site, shall be governed by and construed in accordance with the laws of the Kingdom of Denmark, without regard to its conflict of law provisions.

Any legal action or proceeding relating to these Terms shall be brought exclusively in the competent courts of Aarhus, Denmark, and you hereby consent to the personal jurisdiction of such courts.

If you are a consumer residing in the European Economic Area (EEA), nothing in these Terms shall affect your rights under mandatory consumer protection legislation in your country of residence. You may also have the right to bring proceedings before the courts of the EU Member State in which you are domiciled and to lodge a complaint with your local data protection supervisory authority.

For EU consumers, information on online dispute resolution is available at the European Commission’s Online Dispute Resolution platform: https://ec.europa.eu/consumers/odr.

15. Contact Information

If you have any questions, concerns, or requests regarding these Terms of Service, our Privacy Policy, our Cookie Policy, or any other aspect of the Site, please contact us at:

The Plant Manual Operated by Joakim Becker and Emilie Aarhus, Denmark

Email: support@theplantmanual.com Website: https://www.theplantmanual.com

For data protection inquiries and requests to exercise your rights under the GDPR or CCPA, please use the same email address with a clear subject line describing your request (e.g., “GDPR Data Access Request” or “CCPA Opt-Out Request”). We will acknowledge your request within 48 hours and respond fully within the timeframes required by applicable law.